G70 LEVEL UP CAMPAIGN

The Genesis G70 is our base model targeted towards a younger demographic who doesn’t want to compromise on luxury and style. Their hard work and hustling has finally paid off, and it’s time to level up every aspect of their life as well. We worked with director Ryan Chun to bring this idea to life and explore a visual aesthetic that would resonate with our audience. Combining real life set-design with an LED digital stage, we were able to create a dynamic, stimulating campaign that perfectly matched the G70.

DIGITAL BLUEPRINT

The sporty G70 packs performance and style, and so much more. We brought these specs to life by creating a digital blueprint of the features that would speak to our biggest G70 fans: gearheads. Ultimately, we created a captivating visual concept that client loved so much, they used it for other vehicle campaigns and paid platforms.

GENESIS INVITATIONAL #MAKETHEGAMEYOUROWN

The Genesis Invitational is our annual golf tournament and it’s sorta like our Olympics. This is our one big event where experiential, social, influencers, Tiger Woods, and corporate executives from South Korea come together all in the name of GOLF – and to judge our work. For this 5-day event, I help support on-the-ground social coverage and create content with our influencer partners.

TIKTOK LAUNCH

We spent a week in Seattle creating social content for multiple vehicles with a focus on our newly launched Genesis USA TikTok. I led the multi-day production, producing over 50 assets including 9 short videos. During this time, I also provided creative guidelines and feedback to our first wave of TikTok influencers.

ASSET PHOTOGRAPHY / GIFS (2021-2024)