Genesis is a young, luxury brand from Hyundai with a challenge of establishing its name and social presence. For Genesis USA I created daily social content, Stories, paid ads, and concepted for new model launch campaigns. My role included directing retouching, designing, making GIFS, and animating. I concept for new brand initiatives as we explore Instagram Reels, TikTok and Youtube.
WINTER WONDERLAND
For the Holidays, we took the GV80 on a different type of winter adventure to showcase the vehicle’s duality. Shot at the Bonneville Salt Flats, I wanted these images to feel magical and surreal.
Photographer - Webb Bland
GV80 LAUNCH
For the launch of the first SUV from Genesis, my partner and I were in charge of a robust social and digital campaign including organic posts and Stories, paid ads for Pinterest, social bios and headers, and the vehicle landing page. For the website, I made image selects and mocked up UX content flow for desktop and mobile, working with Sketch and InVision.
Agency: Innocean USA