Miranda Lee
ART DIRECTOR & DESIGNER
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Genesis Artists Series

Genesis USA Artist Series social media content on Instagram, Facebook, and Twitter for G70 and GV70.

 

The Genesis Artist Series is a social campaign where we commission digital artists to create beautiful artwork inspired by our vehicles. While leading each project, I worked closely with artists and client to deliver feedback and provide creative direction. Overtime, deliverables expanded beyond artwork and into to behind-the-scenes video interviews and even an AR Filter for Instagram and TikTok. #ArtistSeries continues to be the best performing content for our social.

 
 

GV70 ARTIST SERIES

For the first-ever GV70 launch, we directed artists to maximize the feeling of desire as part of the “Want Wins” campaign. Animations were accompanied by custom-composed score. In addition, we created a lo-fi beats-inspired Youtube Series and behind-the-scenes process videos for Instagram Reels. Artists ranged from 3D, photography, and mixed media.

Artists: @bloowoods, @giorgiaascolani, @romain_laurent, @blunt_action, @momarkmoproblem, @romanbratschi

SUV ARTIST SERIES

We asked 3 digital artists to reimagine our luxury vehicles as high fashion and created a mixed-media style video series that uncovered their inspiration.

Artists: @romainlaurent @skeevaa, @stephy_fung

G90 ARTIST SERIES

The G90 is our flagship, top-of-the-line luxury sedan, so this time we selected artists that complemented our larger strategy focussed on fashion and luxe lifestyle.

Artists: @blakekathryn, @petertarka, @skeevaa, @smeccea, @bloowoods

G90 Artist Series Campaign Map

G70 ARTIST SERIES

For G70, we continued to push the art and allowed artists to experiment with surreal scenes, metallic finishes, and even modifying the car. With this series, I wanted the styles to be visually different from the previous GV80 Artist Series so that each piece had variety in terms of car angle, colors, and environment. Select favorites below.

Artists: @grif, @smeccea, @_dines, @paul_milinski, @konji___, @skiegraphicstudio, @paco.hardt

Shorty Awards Finalist – 2024 Art Direction (SUV Artist Series)
ADDY Winner – 2023 Art Direction Gold (G90 Artist Series)
ADDY Winner – 2023 Animation, SFX, Motion Graphics Gold (G90 Artist Series)
AAF Winner – 2023 Art Direction Bronze (GV70 Artist Series)
Communication Arts Design Annual – 2022 Motion Graphics (GV70 Artist Series)

Agency: Innocean USA